In a contest organised by IAB Europe, Gemius was awarded first prize in the category of internet audience research.Its winning project enables publishers to determine their total range across all devices (Behavioral Panel Synthesis, BPS).
The awards were presented at the Interact conference, which was held in Berlin on the 20th of May. In the final round Gemius competed with three other companies. The jury consisted of internet research experts: Nick Niddleston (ZenithOptimedia), Paul Hardcastle (Yahoo!), Ariane Längsfeld (Millward Brown), Paweł Kolenda (IAB Polska) and Tuncay Yavuz (IAB Turcja, OMD Turcja).
‘It is a great honour for Gemius – especially because in a way, this prestigious award has been given away by the entire European internet industry’ – says Attila Weisz, business development director in charge of audience research study at Gemius. ‘Audience measurement is at the root of our business, and it requires a lot of investment, flexibility, plus a continuous tracking of trends. The IAB Europe Research Award will definitely motivate us in continuing pushing forward. It will also foster the development of additional new products that are already being prepared in our ‘kitchen’, as well’ – adds Attila Weisz.
The awards were presented at the Interact conference, which was held in Berlin on the 20th of May. In the final round Gemius competed with three other companies. The jury consisted of internet research experts: Nick Niddleston (ZenithOptimedia), Paul Hardcastle (Yahoo!), Ariane Längsfeld (Millward Brown), Paweł Kolenda (IAB Polska) and Tuncay Yavuz (IAB Turcja, OMD Turcja).
‘It is a great honour for Gemius – especially because in a way, this prestigious award has been given away by the entire European internet industry’ – says Attila Weisz, business development director in charge of audience research study at Gemius. ‘Audience measurement is at the root of our business, and it requires a lot of investment, flexibility, plus a continuous tracking of trends. The IAB Europe Research Award will definitely motivate us in continuing pushing forward. It will also foster the development of additional new products that are already being prepared in our ‘kitchen’, as well’ – adds Attila Weisz.
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